When we were growing up in the ’80s and ’90s, we’d always see hard-hitting Asian bad guys in flicks like Die Hard, Bloodsport, and Karate Kid 2. These badasses were often cooler than the heroes they fought, but they’d usually have a 2-minute lifespan before they were mortally wounded or beat to a pulp. It really sucked that you barely saw them on screen and rarely got to know them.
We want to celebrate Asian bad guys (and girls) and their continuing inspiration and kick-ass contributions to pop culture history. Everything we do is devoted to our staunch commitment to give these guys their due.
Being an Awesome Asian Bad Guy is a lifestyle – how you walk, how you talk, how you stroke your mustache. We believe everyone, Asian and non-Asian, should embrace the diabolical mastermind/henchman/crime boss/magical wizard/assassin who lives inside us all!